Accelerating Social Change

Red CHILI | Our Identity

A red chili is the symbol for our organization. Chili is a spice that grows at the backyard of many homes in Africa and it is left dormant with untapped possibility of its intrinsic taste and flavour. Just like every idea in the mind of an individual who has not known the inner abilities to change the world by their own life experiences.

Their ideas are a sleeping passion that can have a ripple effect when accelerated to social good. CHILI on the other hand is never considered to be a such a valuable by many despite its medicinal values. A chili is considered to be “Chungu” Swahili for “bitter.” Its the same feeling individuals who have encountered social ills in their lives habour.

A chili never looses its flavour whether fresh, boiled or crushed. To us it is a symbol of the inner uniqueness of each individual irrespective of their different abilities no matter what they have to go through in life. It is this spice that the participants in our initiatives to find out from within themselves and come up with the most creative ways to accelerate social change.

So to us a red chili represents a new generation of social change leader who is ready to creatively apply their passions in solving the most urgent problems at the backyard of society making communities more inclusive and free from all forms of discrimination. They use their unsensored “creativism,” a term that to us means activism at the intersection of creative arts and social justice.

Our corporate identity is therefore that of a square open at the right corner with a red CHILI popping out symbolizing thinking out of the box without loosing the inner spice. Today the red CHILI forms part and parcel of every initiative that is idealized within our organization.

Why not bite a CHILI today and become a social change accelerator.