A red chili is the symbol for our organization. Chili is a spice that grows at the backyard of many homes in Africa and it is left dormant with untapped possibility of its intrinsic taste and flavour. Just like every idea in the mind of an individual who has not known the inner abilities to change the world by their own life experiences.
Their ideas are a sleeping passion that can have a ripple effect when accelerated to social good. CHILI on the other hand is never considered to be valuable by many despite its remedial value. A chili is considered to be “Chungu” Swahili for “bitter.” Its the same feeling individuals who have encountered social ills in their lives habour.
A red chili is so captivating from the outside yet so spicy on the inside. A chili never loses its spiciness whether boiled or dried and crushed, a symbol of the inner uniqueness in each individual irrespective of their different abilities no matter what they have to go through in life.
You only get the spiciness of a chili when you bite into it. Likewise we may not realize our inner spice until our mindsets are transformed and accelerated with a set of values that are within us.
Our corporate identity is therefore that of a square open at the right corner with a red chili popping out symbolizing thinking out of the box without losing the inner spice.
A red chili to us represents a social change accelerator ready to creatively apply their passions in solving the most urgent problems at the backyard of society, creating more inclusive communities free from all forms of discrimination. They use their unsensored “creativism,” a term that to us means activism at the intersection of creative arts and social justice.
Go ahead and apply for the Spice Accelerator »